The Trade Desk

Advertising

A clearer view of digital advertising: Precision targeting across display, video, mobile, native, audio and TV and all devices

They say
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, mobile, and video advertising campaigns.

We say
Large scale innovative trading desk, with wide range of capabilities and ability to profile across off- and online channels to help larger brands.

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Fact file

About

  • UK Office: Yes
  • Year formed: 2009
  • Head office: Ventura, USA
  • Major funding: Yes

Pricing

  • Pricing models: % Media Spend
  • Minimum price point: £500 to £1,999

Fit

  • Suitable for: Large Mid-size Companies

Support

Online Help, UK Phone

Categories

Demand Side Platform, Retargeting, Native Ad Tech, Trading Desk

In summary

Ideal for
Acquisition / Enquiries Awareness / Branding Drive ecommerce purchase
Service Model
Managed Service Self-Service
Channels
Display Video Mobile Social Linear TV Connected TV Digital Audio Native

Partners

Reach
Data
Brand Safe

Features

  • Display: dynamic / DCO, In stream video, In App, PMP, Site Retargeting, Search Retargeting, Contextual Retargeting, Campaign Builder, Reporting

Gongs

  • Forrester DSP, G2 DSP
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