Facebook Audience Network

Creative Advertising

Connect with people and grow your business

They say
A home for your business. Facebook Pages help people connect with your business. And Facebook adverts help people discover your business.

We say
Facebook offers a wider range of ad products enabling specific targeting on either just the Facebook properties themselves or through the Facebook Audience Network of third party sites. Facebook has value for all sizes of advertisers, but consider whether to buy direct from Facebook or work with a Facebook Marketing Partner and gain the value of added expertise.

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Fact file

About

  • UK Office: Yes
  • Year formed: 2005
  • Head office: Menlo Park, USA
  • Major funding: Yes

Pricing

  • Pricing models: CPI, CPM, CPC
  • Minimum price point: Less than £499

Fit

  • Suitable for: Large Mid-size Small Companies
  • Vertical specialities: SMB eCommerce

Support

Online Help

Categories

Ad Network, Demand Side Platform, Mobile App Publisher, Retargeting, Instagram Ads Partner, Facebook FMP, Web Publisher, Native Ad Tech

Brand safety / verification partners

DoubleVerify, Integral Ad Science

In summary

Ideal for
Acquisition / Enquiries Drive ecommerce purchase Retargeting
Service Model
Managed Service Self-Service
Channels
Display Video Mobile Social Native
Advertising

Advertising

Partners

Reach
Data
Brand Safe

Features

  • Display: dynamic / DCO, Mobile Video, Mobile Interstituals, In App, DMP, Site Retargeting, Campaign Builder, Forecasting, Ad Builder, Reporting

Gongs

  • AppsFlyer Perf Index
Creative

Creative

Creative attributes

Creative Control
Speed
Cost

Social Features

  • Facebook Ads, Instagram Ads

Native & content features

  • Native Text, Native Ads, Stories, Video Content, Image

General features

  • Campaign management, Data-driven creative, Reporting, Automatic Creative Building, Create from Template Mode, Multiple Creative At Same Time, A / B Testing, Image Management

Distribution options

  • Integrated Ad Buying, Own Ad Network
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