DRIVING DOWNLOADS THROUGH DIGITAL AUDIO ADVERTISING

Launch and on-going advertising of Angela Scanlon’s Thanks A Million podcast

We created a full audio and video campaign to launch Angela’s popular podcast Thanks A Million. With a 90%+ female audience, we selected a range of digital audio channels, including Spotify, to specifically target the core audience. We ran ‘full series’ and ‘episode-specific’ audio ads with similar positive results. The campaign dovetailed with other media – such as TikTok, Instagram & YouTube – resulting in strong downloads and an all-time high download day.