STRAIGHT-TALKING TO PROBLEM GAMBLERS

Helping Gamcare reach out to sports-minded male audiences in podcasts 

Gamcare is the UKs leading organisation in providing support and services to people struggling with gambling issues. Podcasts provided the perfect environment to communicate their message clearly and coherently to their mainly male audience. The campaign ran for 8 weeks combining host reads and spot ads. Gamcare saw a positive increase in awareness and understanding of their offer using their brand tracking tools