TARGETING UK AFRICAN DIASPORA FOR INTERNATIONAL MONEY TRANSFER GROUP

Radio campaign to increase brand awareness and drive transactions 

Mukuru wanted to establish their brand in highly targeted communities. After mapping the locations of the African diaspora in the UK, we selected radio stations and shows which were over-indexed for our core audience. Maximising budget, the campaign blending national and London-centric stations, including Kiss, Kiss Fresh, Capital Xtra and more.