USING KEY SPORTING EVENTS TO DRIVE APP DOWNLOADS

Launch new feature-rich app using the Cheltenham Festival for 888 Sport

888 Sport launched a new app with a whole host of differentiated features. Our ad used a key sporting event, Cheltenham Festival, as a trigger point and the ad snappily communicated the app’s features with an immediate call to action. A heavy-weight, relatively short term campaign to raise awareness and stimulate new app downloads on TalkSport.